Identity for bike ride
[from London to Amsterdam]
OBJECTIVE: to create identity for fundraising bike ride for Success for Kids (SFK)
REQUIREMENTS: to utilize same colors and font type as in the official charity logo*
Bike ride logo
The logo includes main symbols of the two cities Big Ben of London and a windmill of Amsterdam.
Here are 2 versions of the logo including image, title and other relevant information:
Each participant received 3 T-shirts with the logo for the 3-day bike ride. Current and previous years bike rides' logos are displayed on the right sleeve.
2 posters promoting the bike ride can be displayed independently or together.
Posters on London streets
Lines resembling bike trace were one of the key elements in both logo and poster design.
I joined this bike ride myself, needless to say: it was fun!
* SFK is an international non-profit organization, empowering at-risk children and teens throughout the world.