Identity for a bike ride
[from London to Amsterdam]
OBJECTIVE: to create identity for a fundraising bike ride for Success for Kids (SFK).
REQUIREMENTS: to utilize same colors and font type as in the official charity logo*
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/b869afd66dcb5de5cdf63c37c6ad8eae/31959f9930a0b75d35663974_rw_1200.jpg?h=17ab5f0408137fc674bdece9631cce1a)
Bike ride logo
The logo includes main symbols of the two cities: the Big Ben of London, and a windmill of Amsterdam.
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/b869afd66dcb5de5cdf63c37c6ad8eae/60f1a4a2f35800b420a76b5c_rw_600.jpg?h=bc793129e781a83c3c3567d103be9efe)
Horizontal and vertical options of the logo:
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/b869afd66dcb5de5cdf63c37c6ad8eae/60e416dabbc42755eaa8294d_rw_600.jpg?h=207aa7942ced61f1727b01bcd3f7670d)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/b869afd66dcb5de5cdf63c37c6ad8eae/f1d92307ff282e51a72d3779_rw_600.jpg?h=613c73ec1d4050dcb3bab04fc75d4d1f)
Each participant received 3 T-shirts with the logo for the 3-day bike ride. Current and previous years bike rides' logos are displayed on the right sleeve.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b869afd66dcb5de5cdf63c37c6ad8eae/18939eb9e647224357bee641_rw_600.jpg?h=d06d9c82c4b5db2413995ad241668eb3)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/b869afd66dcb5de5cdf63c37c6ad8eae/d0903a92a48dac720a0de317_rw_600.jpg?h=1a38140aacc0fbb3cf78ee286e8c9e81)
Posters
2 posters promoting the bike ride can be displayed independently or together.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/b869afd66dcb5de5cdf63c37c6ad8eae/d92ac6c01ec8238942633ce5_rw_600.jpg?h=a4d04d0d828969738356b3042153521d)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/b869afd66dcb5de5cdf63c37c6ad8eae/5ea138e6be8bacdc5a9342dd_rw_600.jpg?h=d6a21d1f203f74173583f4fdac15c25b)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b869afd66dcb5de5cdf63c37c6ad8eae/9373dfd50961efaf18462769_rw_1920.jpg?h=a787bb738c323d79a9ce364e21e69783)
Posters on London streets
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/b869afd66dcb5de5cdf63c37c6ad8eae/6fd6471a0c3018634b101620_rw_1200.jpg?h=5bd36aa333d2f7c6cf2ba6ca78b11c2d)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b869afd66dcb5de5cdf63c37c6ad8eae/20505523384cd17cd7b3459f_rw_1200.jpg?h=91b1e2ba0a7a785059c1187f12fa85e2)
Lines resembling bike trace were one of the key elements in both logo and poster design.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/b869afd66dcb5de5cdf63c37c6ad8eae/e4d3f1ace5f9dd21ca9e6323_rw_600.jpg?h=83090488c473b04cd5b1b1e4e25691c0)
I joined this bike ride myself. Needless to say - it was EPIC!
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* SFK is an international non-profit organization, empowering at-risk children and teens throughout the world.